Pest Daily – How to Make More Sales w/ Cody Smith

Recently, one of our co-founders, met with Pest Daily to discuss Smarter Launch and a few pro-tips on improving your sales. Check it out here!

Here are a few highlights as mentioned by Pest Daily:

• As to why Smarter Launch was started: “We got to a point where we felt like there was something missing in the pest control industry, ” he said. “The CRMs do a great job of routing, scheduling and managing customers but there was no real clean way to send proposals that looked really professional and had all the information that a customer needed to make the right decision and to do it quickly.”
• Show your customers you really care about them: Rather than showing up at someone’s door and launching into your sales pitch, take the time to listen to what that person is saying and be empathetic to the issue that they’re dealing with. Your goal, Smith said, is to show the customer that you truly care about solving the problem, not just about making a buck. Then, when you’re explaining how you’ll take care of the situation, be professional and speak with authority. It will boost your credibility and make the customer feel like they’ve made the right choice in hiring your company. Also, pay close attention to your body language, Smith said. It can communicate more than you could ever imagine!
• Remember that practice makes perfect: While you don’t want to go on autopilot when you’re meeting with a customer, it does help to practice what you’re going to say ahead of time, especially if you’re new to sales. “I firmly believe that the more you prepare, the better off you’re going to be,” Smith said. As you advance in your career, you’ll start to become familiar with the questions that customers typically ask so you can craft your answers accordingly – and it’s OK to use the same verbiage over and over again, Smith said. It’ll build your confidence and ultimately help you close more deals.
• Don’t be afraid of rejection: It can be scary to make a cold call or knock on a stranger’s door because you don’t know how that person is going to respond to you. But in actuality, Smith said, there’s nothing to be afraid of. “The worst thing they can say is ‘no,’” he pointed out. “And if you don’t ask, the answer is going to be no anyway.” Your job is to figure out how to turn those ‘nos’ into ‘yeses’ and the more outreach you do, the more comfortable you’ll become.
• Be genuine and honest: A lot of customers assume that salespeople are going to try to sell them everything under the sun, even if they don’t need it. And, unfortunately, that often turns out to be true! Smith advises taking the opposite approach and it’s served him well over the years. “There’s a lot of times when I’ll tell people ‘hey, you don’t need this,’” he said. “Sometimes they’re taken aback when I say that they don’t have a problem and they don’t need to spend the money. But I know that when I say that, I’ve gained a customer for life because when they do really have a problem, they’re going to call me. They know that I’m going to be honest with them and that goes a long way.”

If you haven’t had the opportunity to attend a demo to learn more about Smarter Launch – what are you waiting for!? We’d love to see how we can partner with you to take your pest control company to new heights. Schedule a time that works best for you here.