Bad Review? 6 Tips to Help You Make the Best of it

Receiving a negative review can hurt, not only your business, but personally as well. While some customers may never be able to be pleased, it’s important to step outside the situation for a moment and see if anything can be gained from it. We’ve put together a few tips to consider when dealing with a negative review:

1. Stay calm and professional: It can be frustrating to receive a negative review, but it’s important to stay calm and professional in your response. Avoid getting defensive or angry, as this can make the situation worse.
2. Acknowledge the customer’s experience: Acknowledge the customer’s experience and show that you understand their perspective. This can help show that you are open to feedback and are willing to address any issues or concerns.
3. Apologize and take responsibility: If the negative review is valid, apologize for the customer’s experience and take responsibility for any mistakes or shortcomings. This can help show that you are willing to make things right and that you value your customers.
4. Offer a solution: If appropriate, offer a solution to the customer’s issue. This could include offering a refund, providing additional support or resources, or making other adjustments to address their concerns.
5. Follow up: If you have offered a solution to the customer’s issue, be sure to follow up to ensure that the issue has been resolved to their satisfaction. This can help improve the customer’s experience and show that you are committed to their satisfaction.
6. Use the feedback to improve: Use the feedback from the negative review to identify areas for improvement in your business. This can help prevent similar issues from occurring in the future and improve the overall customer experience.

Another great way of dealing with a bad review is to ensure that it is overwhelmed by the positive experience of other customers. Be sure to ask all of your customers to leave reviews on your Facebook / Google My Business listing to ensure that one bad apple doesn’t spoil the bunch. Smarter Launch helps to showcase your best reviews directly on your proposals. Reach out to our team today and ask for a demo to see all the ways that you can improve your customer’s experience, starting from your first proposal with them.